Matson Money is a multi-generational registered investment advisor company founded in 1991 by Mark Matson. We provide breakthrough education, tools, and coaching that can help families transform their financial futures. Over the last 30 years, we’ve developed and refined a comprehensive methodology for investing: the Matson Method – a highly disciplined approach to asset allocation and long-term wealth creation that integrates leading research in behavioral economics, finance, and the field of human performance. We train and develop advisors in the science of investing to bring this methodology to their clients and empower them with empirically-tested academic investing principles.